He started online advertising in 2000 working for AUDI, ALLIANZ, DIE ZEIT

…and many other early adopters in the digital world. Florian has founded 3 digital advertising agencies since 2009 (HOME DIGITAL, FULL SERVICE 2009, HOME DIRECT 2011, MADVERTISING 2013) and is now working for clients like Red Bull MOBILE worldwide as a digital brand strategist as well as Creative Director for MADVERTISING.
By all means Florian is the digital visionary in the team.

But: As he himself is an entrepreneur he has the understanding that advertising has to serve a very reasonable purpose and is not just there to be beautiful.